Why CRM (Customer Relationship Management) is required in any organization.

It’s a buyer’s market. With new companies springing up every other day and rising level of competition across all the industries, companies are sweating it out to retain its customers. There has been a sea change in how companies saw its customers till a few years back to now. Customer is the King - For most of the companies their first priority is their customers and they sedulously work towards enhancing customer satisfaction and retention.

The amount of time, effort and capital required to acquire a new customer is much higher than what is required to retain an existing one. Companies have realized this and want to leave no stone upturned to make sure its customers are getting the right kind of services and the complaints/ concerns are properly redressed.

CRM software's have come as saving grace for companies who are struggling to manage relationships with its customers by enabling them to interact with them on a day-to-day basis and give them more personalized services.

The features present in efficient CRM application include-

1. Profiling customers on the basis of their purchasing habits, opinions and preferences to market the products to the right customer segment.
2. Identifying the needs more effectively by understanding customer requirements using historic data and tracking their activities on the website.
3. Identifying the profitable customers and giving premium services to them and trying to convert non-profitable customers to profitable ones.
4. Developing new and better products and services on the basis of customer reviews and feedback.
5. Increasing sales from existing customers and reducing costs associated with supporting and servicing them by increasing the overall efficiency.

Webricks Innovations Pvt Ltd CRM application GOCRM proves to be an affordable solution to all the customer relation management needs of a company.  Along with certain basic features, other features can be added to this application on the basis of companies needs to provide them with a more relevant solution. One of the USP of this application is that your companies messenger is integrated into it. It is easily available across the globe and we provide round the clock services and support for your company.

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